Back in 2007 or maybe 2008 a friend of mine posted this clip in the comment section of my blog as a joke.
Turns out I ended up loving the song, I’ve gone on to share it with my Granddaughters and when I remember, I post it at Halloween because Gummy Bears are a candy- a candy that can sing and vamp it up in music videos:
I never really did a deep dive into the history of the song, because it was about Gummy Bears- I figured it was a commercial or something along those lines.
I was wrong, it wasn’t a commercial at all.
It was written by Christian Schneider, and he just happens to be the CEO of Gummy Bear International and he’s written candy related songs before.
I’m sorry I missed this one:

Christian Philipp Schneider (also credited as simply Papabär and Gumi Papa) is a Serbian-born composer, producer and writer for most of the songs of the Gummibär series. He is the creator of the Gummibär character and the successful song I Am A Gummy Bear. A resident of Germany, Christian would later found the company Gummybear International, which would be charged to produce a large amount of Gummibär-related products.
A female patron told him he was her gummy bear, and his first reaction was ‘No…what?” , And his response was ‘I’m your gummy bear.’
The interaction was enough for a light bulb to go off in his head. A tune was born and he recorded it on his Walkman.
Here is the version in German, which if you ask me is pretty sweet too:

